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    A return to the dark ages? 

    Does print still have the power

    Really? Does print still have the power to “entice and lure customers?” I know there is something to be said — a lot, actually — for standing out from the crowd. Your print ad may stand out in a publication with only a few other ad pages, but is that a good thing, or are you telegraphing that you’re stuck in the dark ages? 

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    Print And Digital: Integration For Real Marketing Power | CreativeWorks Marketing

    PRINT AND DIGITAL: INTEGRATION FOR REAL MARKETING POWER
    They said that the phonograph would kill live performances.

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      “Got traffic?” The lament of the B2B content marketer

      By Girish Mhatre | April 13, 2016

      Got traffic

      B2B brands are embracing content marketing ever more avidly. It’s a natural fit: In B2B, where relationships have to be nurtured and a few buy for the many, content marketing, through technical documents, white papers, influential publications, case studies and reviews, is a valuable tool.

      That “content creates customers” is received wisdom today among B2B marketers is reflected in increasing content budgets.

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        Sensors are fast becoming the eyes and ears of marketers

        January 4, 2016

        Screen Shot 2016-01-04 at 12.51.52 PMIt’s not just engineers who are designing sensor-based systems for the Internet of Things. According to Adweek magazine, global brand marketers, publishers, and media companies love the fact that sensors used in wearables, clothing, virtual reality, beacons, and smartphones  can all collect and transmit useful marketing data.

        “Advertising has always sought to change or build someone’s emotional response to a brand,” said Ben Samuel, marketing technology director for PHD, a media, and communications agency.  

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          Real People – Not Real Publicity – Produce Buzz, Sales

          By Andy Marken | November 29, 2015

          Real People – Not Real Publicity – Produce Buzz, SalesRecently I read a piece in Ad Age that said all of Coca-Cola’s social media buzz efforts didn’t help sales … zip, zero, nada. O.K., not quite that bad. It rang up a fantastic 0.01% short-term sales effect.

          That isn’t enough to even move the needle! Someone else in the organization came to social media publicity’s defense and said that’s not exactly true; it just did something “different.”

          Different is nice, but the boss (and shareholders) like sales to keep the wheels of commerce moving.

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            Oh, Susanna, now don’t you lie to me

            By David Benjamin | October 31, 2015

            Oh, Susanna, now don’t you lie to me

            Thanks to my wife, the hotshot high-tech journalist, I get to crash parties where I don’t belong. For me, “the turd in the punchbowl” isn’t just a grace note. It’s my red badge of impertinence.

            So, there I was — without a necktie, in sandals and jeans — in Bordeaux’s Grand Hotel, in a private dining room that overlooked the luminous neoclassical façade of the Grand Théâtre de Bordeaux.

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              Reports of blogging’s death are greatly exaggerated

              By David Strom | October 15, 2015

              Best practices for corporate bloggers​

              In my various retrospective pieces leading up to my 20th anniversary party of Web Informant, ironically one topic that I didn’t dive into was the evolution of the art form of the blog itself. I guess I take it for granted that blogs are here to stay.

              But then a reader reminded me of an article that I wrote nine years ago for Computerworld about the best practices for corporate blogging.

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                B2B publishers are facing Armageddon – again

                By Girish Mhatre | August 31, 2015

                now the end begins

                Apple’s support of ad blocking software is bad news for all publishers who rely on advertising revenue, but for long suffering B2B publishers it could deliver a coup de grâce

                IOS 9, the new version of its mobile operating system, expected to be launched next month, will allow developers to create extensions for the Safari browser that block cookies, images, pop-ups and, what Apple coyly terms, “other content.” Such ad blocking software will be downloadable from the App Store.

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                  The right content strategy: Why are B2B marketers shooting themselves in the foot?

                  By Girish Mhatre | July 14, 2015

                  Man aiming gun at his own foot

                  Reddit/whysoangryblog

                  B2B marketers were early believers in the power of content to attract potential customers. But as their traditional content vehicles — trade media — struggled with digital realities, B2B marketers sought alternate channels for engaging their targets.

                  The obvious solution was to become part-time media companies themselves. How difficult could that be?