Steve Jobs famously called the iPhone “the best iPod we’ve ever made.” Not surprisingly iPod sales have been on a steady decline for years. Recently they‘ve fallen off a cliff. In the three months ending December, iPod sales dipped below $1 billion, which was less than half of the sales in the corresponding quarter of the previous year. Even more significant was that Apple is no longer devoting a session on iPod during financial conference calls.
Smart Wearable Things
Arduino, the open source hardware platform that helped launch what we at EEngenious call the era of Hardware 2.0, is set to celebrate its 10th birthday on March 29. Arduino is inviting all “Arduino user groups, makerspaces, hackerspaces, fablabs, associations, teachers, pros, and newbies” to organize events in their local communities on Arduino day. Event could include talks and presentations, panel discussions, hands-on workshops, open days, or show-and-tell events.
Smart Wearable Things
While engineering graduates and experienced designers are drawn to Silicon Valley like moths to light, New York’s bright lights and storied cityscapes have not had the same power of attraction. Yes the city that never sleeps is awash in young, keen, skilled analytical, engineering-trained minds from great universities – but they are all captivated by Wall Street.
Back in early 2007 a major market research survey showed that consumers in the US couldn’t care less about a “converged” digital device that did several things – make phone calls, store music, take pictures – that previously required several separate products. Yet when the iPhone came out it created an enormously successful product category.
It’s common knowledge among market researchers that it’s futile to base a strategy on asking consumers what they want.
Yes, B2B marketing is different from B2C, but just how much? Clearly there are differences in how purchase and product selection decisions are made. In B2B the sales cycle is generally longer, more people are involved, the support mechanisms and “ecosystems” for a product play a large role. Decision-making in B2B situations is likely to be more deliberate, disciplined and consensual, rather than subjective, idiosyncratic and casual.
It is not a cliche to say as noted here, that when it comes to marketing in the digital age, especially tech marketing, “Plus ça change, plus c’est la même chose.”
But for b-b marketers keeping pace with the increasing velocity and speed at which not just the tech sector, but ALL industries are changing is a challenge.
As the future unfolds tech’s impact has always been well examined and fairly well understood.
Pity the poor b-to-b tech marketer. Time was when the bingo card ruled and the world was analog. Now, there’s chaos: there are banners, web pages, web videos, apps, emails, Tweets, Facebook posts, Instagrams, Vines, Snap Chats and content,content and even more content. Faced with this onslaught, marketers are asking themselves if it is even possible to create a co-coordinated strategy.