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Majeed Ahmad

Majeed Ahmad has been a technology and trade journalist for more than 15 years. He is the former Editor-in-Chief of EE Times Asia, a sister publication of EE Times. For EE Times Asia, a semiconductors design publication, he also wrote the “Net Effect” column, which covered convergence among various facets of the electronics world. Also, as Editor-in-Chief at Global Sources, a Hong Kong-based business-to-business publishing house, he spearheaded magazines relating to electronic components, consumer electronics, computers, security and telecommunications.

Majeed has a study background in electronics and telecommunications. Prior to joining the publishing industry in 1996, he has worked with blue-chip companies like AT&T, Alcatel and Motorola. You can follow him on Twitter at


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    Components consolidation around power systems marks EV uptake

    By Majeed Ahmad | September 10, 2017

    Volvo’s landmark announcement about ceasing the production of internal combustion engine (ICE) vehicles by 2019 negates the common perception among industry observers that electric vehicles (EVs) lack consumer interest.

    The Swedish automaker has vowed to produce only three types of electric vehicles from 2019 onward: mild electric vehicles featuring 48-volt system, Twin Engine a.k.a.

    Software-defined radio SoCs remaking car infotainment

    Simplifies the design, lowers the cost, and shrinks the size of the head unit.

    By Majeed Ahmad | June 26, 2017

    Infotainment—the unsung hero of automotive electronics—is continuously making strides while more chic technologies like ADAS and automated driving are stealing most of the headlines. A single piece of infotainment hardware covering multiple broadcast radio requirements simplifies the design, lowers the cost, and shrinks the size of the head unit.

    Car infotainment is still a major differentiator amid a strong consumer demand.

    Instrument clusters meet infotainment to make all-digital cockpit a reality

    The car cockpit is poised to integrate with the larger computing ecosystem

    By Majeed Ahmad | May 23, 2017

    Image courtesy of Blackberry

    “No other technology segment is influencing the future of mobility more rapidly than cockpit electronics,” says Sachin Lawande, president and CEO of Visteon, a Tier 1 supplier exclusively focused on automotive cockpit and instrument clusters technology.

    An all-digital cockpit is becoming a primary interface with a single system-on-chip (SoC) catering to both instrument cluster and infotainment systems while providing a unified driving experience across multiple displays in the car’s cabin.

    Does Infineon’s MEMS lidar portend a quantum leap for ADAS?

    Lidar is becoming affordable for high-volume car OEMs

    By Majeed Ahmad | May 16, 2017

    The light detection and ranging sensor, or lidar, acting in concert with camera and radar, is emerging as the key constituent of advanced driver assistance systems (ADAS) that enable semi- or fully-automated cars. Unlike radars, which lack resolution, and vision cameras, which can’t see at night and in bad weather, lidars use pulsed lasers to track the environment around cars with greater precision.

    Cypress claims inside track in automotive body electronics

    Connectivity is its key differentiator

    By Majeed Ahmad | May 10, 2017

    “We will win where we focus,” says Cypress Semiconductor president and CEO Hassane El-Khoury. And, one of the areas his company has been focusing on is body electronics in automobiles. Cypress sees an inflection point in body electronics amid the rising tide of in-vehicle networking.

    While ADAS and autonomous car technologies are stealing all the headlines, body electronics has been enjoying a strong consumer demand for new vehicle designs across the board.

    HERE and the autonomous car’s mapping labyrinth

    Jointly owned by Audi, BMW, and Daimler

    By Majeed Ahmad | May 3, 2017


    The near-real-time updates offered by HERE’s cloud service make vehicles better aware of the roadside conditions.

    While Intel’s acquisition of ADAS specialist Mobileye in March 2017 won a lot of media limelight, another technology deal signed by the world’s biggest chipmaker largely went unnoticed. A couple of months ago, in January 2017, Intel had announced it was buying 15 percent stake in digital mapping outfit HERE.

    Renesas is back and building a comprehensive ADAS ecosystem around its automotive SoCs

    Working with 195 technology partners from carmakers to embedded design houses

    By Majeed Ahmad | May 3, 2017

    Renesas, once the top automotive chip supplier, toppled from its perch after the killer Japanese earthquake in 2011 severely crippled production; in Semicast Research’s 2016 ranking it’s been relegated to third place after NXP and Infineon, both of whom have buttressed their positions through acquisitions.

    But Renesas is still the largest supplier of automotive processors.

    EV inverter solutions claim efficiency, time-to-market gains

    Includes microcontroller, IGBT, fast recovery diode and power management

    By Majeed Ahmad | May 2, 2017

    Renesas 100kW class inverter solution for HEV/EV

    Rising CO2 emissions are impelling carmakers and regulators toward a broader adoption of electric vehicles (EVs) and hybrid electric vehicles (HEVs). Consider Norway: Thanks to generous government subsidies and incentives designed to encourage the adoption of e-cars, 51 percent of new cars sold in the country are either electric or hybrid.