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Smart Wearable Things

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    Will engineers bite into the Big Apple?

    While engineering graduates and experienced designers are drawn to Silicon Valley like moths to light, New York’s bright lights and storied cityscapes have not had the same power of attraction. Yes the city that never sleeps is awash in young, keen, skilled analytical, engineering-trained minds from great universities – but they are all captivated by Wall Street.

    Entrepreneurship

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      Engineers create matchbook-sized plug-in that links a car’s diagnostic system to its owners smart phone

      Screen shot 2014-02-25 at 4.27.09 PMSmall. Fast. Secure. Easy to Use.

      This is the mantra and business plan of OBD Solutions, entrepreneurial engineers and the makers of a matchbook-sized plug-in that links a car’s diagnostic system to its owners smart phone.

      Add Very Smart to the company’s official description.

      For when it came time to mass produce the eengenious entrepreneurs’s wireless widget, OBD Solutions made a fortuitous choice in its funding source for next stage business growth and development capital.

      Entrepreneurship

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        Wanted: hardware engineers to design and build smart things for the next great industrial revolution

        Recent headlines might lead one to believe that U.S.technology startups, especially engineering startups, and particularly EEs (Electrical Engineers), may be “an endangered species.

        To wit: U.S. tech startups: An endangered species? and: US electrical engineers are dying out – Going the way of the Dodo? To be certain, we are witnessing extinction, but it is not engineering or engineers per se, or high tech startups that are endangered, rather it is something much, much bigger.

        eTechMarketer

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          Why market research isn’t working

          market-research-ripBack in early 2007 a major market research survey showed that consumers in the US couldn’t care less about a “converged” digital device that did several things – make phone calls, store music, take pictures – that previously required several separate products.  Yet when the iPhone came out it created an enormously successful product category. 

          It’s common knowledge among market researchers that it’s futile to base a strategy on asking consumers what they want.

          eTechMarketer

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            Can B2B marketers learn from B2C? Part 1: Recommendation Engines

            b2bvsb2cYes, B2B marketing is different from B2C, but just how much? Clearly there are differences in how purchase and product selection decisions are made. In B2B the sales cycle is generally longer, more people are involved, the support mechanisms and “ecosystems” for a product play a large role. Decision-making in B2B situations is likely to be more deliberate, disciplined and consensual, rather than subjective, idiosyncratic and casual.