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    Marketing at the speed of Moore

    It is not a cliche to say as noted here, that when it comes to marketing in the digital age, especially tech marketing,  “Plus ça change, plus c’est la même chose.”

    But for b-b marketers  keeping pace with the increasing velocity and speed at which not just the tech sector, but ALL industries are changing is a challenge.

    As the future unfolds tech’s impact has always been well examined and fairly well understood.

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      What’s Driving Tech Marketers to Drink?

      woman-drinking

      Pity the poor b-to-b tech marketer. Time was when the bingo card ruled and the world was analog. Now, there’s chaos: there are banners, web pages, web videos, apps, emails, Tweets, Facebook posts, Instagrams, Vines, Snap Chats and content,content and even more content. Faced with this onslaught, marketers are asking themselves if it is even possible to create a co-coordinated strategy.